By Marshall T. Poe

A heritage of Communications advances a brand new conception of media that explains the origins and effect of other varieties of verbal exchange – speech, writing, print, digital units and the web – on human historical past within the long-term. New media are 'pulled' into frequent use by way of huge old tendencies and those media, as soon as in frequent use, 'push' social associations and ideology in predictable instructions. This view permits us to work out for the 1st time what's actually new in regards to the web, what's now not, and the place it truly is taking us.

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