Logics for Linguistic Structures (Trends in Linguistics. by Fritz Hamm,Stephan Kepser

By Fritz Hamm,Stephan Kepser

The contributions amassed during this voume deal with vital subject matters in theoretical and computational linguistics, corresponding to quantification, different types of context dependence and points about the formalisation of significant grammatical frameworks, between others GB, DRT and HPSG.

Allcontributions have in universal a powerful choice for good judgment because the significant instrument of research. the 1st predicament issues the mix of DRT and HPSG types of research right into a unmarried procedure for typical language processing. the second one principal factor issues the logical and automata - theoretical foundations of descriptive formalisms shortly within the concentration of recognition, for example minimalism. a 3rd issueis the importance of context and locality inside an algorithmic thought of meaning.The final subject addressed issues subclasses of empirically hugely major quantificational units like proportionality quantifiers and quantifiers which provide upward thrust to sound and entire logicsfor non-trivial fragments of English.

The quantity may be of significant profit for theoretical and computational linguists, computing device scientists, philosophers, and logicians.

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Health Communication: Theory, Method, and Application by Nancy Grant Harrington

By Nancy Grant Harrington

Health Communication presents insurance of the key components of curiosity within the box of future health conversation, together with interpersonal, organizational, and wellbeing and fitness media. It takes an in-depth method of future health conversation learn by way of interpreting and severely comparing learn carried out throughout a number of paradigmatic views.



This edited textbook contains chapters protecting such themes as:




  • interpersonal overall healthiness verbal exchange matters, demanding situations, and complexities in health and wellbeing communique,



  • communication facets of future health behaviors and stipulations,



  • organizational concerns in overall healthiness communique, and



  • media and eHealth learn.



Chapters were contributed via famous researchers and educators in healthiness verbal exchange and symbolize the present nation of the sector. they give pedagogical gains that may turn out invaluable to scholars and teachers of wellbeing and fitness verbal exchange, resembling sidebars, precis bins, feedback for in-class actions, dialogue questions, and lists of extra resources.


A better half site presents on-line assets to be used with this article, including:



For scholars:




  • Test questions



  • Downloadable flash cards



  • Exam examine guides



For instructors:




  • PowerPoint slides



  • Sample syllabi



  • Sample assignments



Developed to be used in upper-level healthiness communique classes, this article represents the breadth and intensity of health and wellbeing communique concept and learn because it exists today.

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Public Relations in Global Cultural Contexts: by Nilanjana Bardhan,C. Kay Weaver

By Nilanjana Bardhan,C. Kay Weaver

While public relatives perform has turn into more and more globalized, students are nonetheless at the back of in theorizing concerning the intersections of tradition, conversation, and tool at this point of perform. This quantity emphasizes theories and ideas that spotlight international interconnectedness via a number of interpretative and demanding techniques to knowing the worldwide importance and affects of public family members.


Providing a severe exam of public family’ contribution to globalization and overseas energy kinfolk, the chapters incorporated right here discover replacement paradigms, such a lot particularly interpretive and important views trained via qualitative study. the amount encourages replacement ‘ways of understanding’ that conquer the shortcomings of positivist epistemologies. The editors comprise a number of paradigmatic methods for a extra advanced realizing of the subject material, creating a helpful contribution towards widening the philosophical scope of public kinfolk scholarship.


This e-book will serve good as a middle textual content in sessions in overseas public kinfolk, worldwide public family members, and complicated strategic public relatives. scholars in addition to practitioners of public family members will take advantage of interpreting the views incorporated here.

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Darstellung und Würdigung des Standort-Marketing für by Anonym

By Anonym

Studienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public relatives, Werbung, advertising, Social Media, observe: 1,3, Universität Kassel, Sprache: Deutsch, summary: Viele Menschen assoziieren mit dem Begriff „Marketing“ überwiegend allgegenwärtige Werbung und zweifelhafte Verkaufskonzepte. Doch in Forschung und Praxis hat das advertising in den letzten Jahrzehnten einen Siegeszug sondergleichen angetreten. In entwickelten Volkswirtschaften, in denen ein harter Wettbewerbsdruck auf zumeist gesättigten Märkten herrscht, kommt kaum ein Unternehmen ohne zumindest rudimentäre Marketingmaßnahmen aus. Denn advertising ist deutlich mehr als nur Werbung. In einer Kurzdefinition kann guy advertising and marketing als Konzeption der marktorientierten Unternehmensführung bezeichnen.
Aber nicht nur Unternehmen sind dem zunehmend dynamischeren Wettbewerb ausgesetzt, sondern auch Standorte. Begünstigt wird diese Entwicklung durch den Abbau internationaler Handels- und Investitionsbarrieren, Innovationen in den Informations- und Kommunikationstechnologien sowie neuer Fertigungstechnologien und Organisationsformen. Hierdurch werden Unternehmen in ihren Standortentscheidungen freier. Sie können für ihre Leistungserstellung den Ort wählen, der ihnen die besten Bedingungen hinsichtlich der Verfügbarkeit von Produktionsfaktoren (Arbeitskräftepotenzial, Vernetzungsmöglichkeiten mit anderen Firmen, Infrastruktur, Steuern u.v.m.) bietet.
Die Folge ist ein zunehmender Wettbewerb von Städten, Regionen und Nationalstaaten, der gern plakativ mit dem Begriff ‚Wettbewerb der Regionen’ umschrieben wird. Alle Standorte konkurrieren heute um Unternehmen, um qualifizierte Arbeitskräfte oder auch um öffentliche Infrastruktureinrichtungen, wie Verkehrsanbindungen oder Forschungseinrichtungen. Mit fortschreitender Globalisierung wird die erfolgreiche Vermarktung von Wirtschaftsstandorten weiter an Bedeutung gewinnen, denn das in shape von Investitionen in die Regionen fließende Kapital schafft Arbeitsplätze, Wohlstand und Steuereinnahmen.
Um sich in diesem zunehmenden Wettbewerb zu behaupten, haben heute öffentliche Gebietskörperschaften auf nahezu allen Ebenen begonnen, Standortmarketing zu betreiben.

Die vorliegende Arbeit soll das Standortmarketing für das Land Nordrhein-Westfalen darstellen und kritisch würdigen. Hierzu wird zunächst im Kapitel 2 Standortmarketing in Theorie erläutert, bevor im anschließenden Kapitel three auf die konkreten Aktivitäten Nordrhein-Westfalens eingegangen wird. Das Fazit dient als abschließende Bewertung.

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The Media Handbook: A Complete Guide to Advertising Media by Helen Katz

By Helen Katz

The Media Handbook offers a realistic creation to the advertisements media making plans and purchasing procedure. Emphasizing simple calculations besides the sensible realities of delivering choices and comparing the plan, this 5th version displays the serious adjustments in how media is deliberate, obtained, and offered via today’s pros. writer Helen Katz appears on the higher advertising and marketing, ads, and media goals, and follows with an exploration of significant media different types, together with electronic media. She offers a finished research of making plans and purchasing, with a persisted specialize in how these tactical parts tie again to the strategic goals of the emblem and purchaser.

Also to be had is a significant other web site that expands The Media Handbook’s content material in an internet discussion board. the following, scholars and teachers can locate instruments to reinforce path reviews similar to bankruptcy overviews, PowerPoint slides, and pattern questions.


With its emphasis on real-world perform, The Media guide provides a necessary creation to scholars in advertisements, media making plans, conversation, and advertising. It serves as an crucial reference for someone pursuing a profession in media making plans, purchasing, and research.

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The Significance of Branding within the German Beer Culture by Benjamin Marienfeld

By Benjamin Marienfeld

Seminar paper from the 12 months 2008 within the topic Communications - Public family, ads, advertising and marketing, Social Media, grade: 1,0, ecu collage Viadrina Frankfurt (Oder), language: English, summary: within the seminar Cultural Branding, that used to be performed via Dr. Marcin Poprawski, we
discussed the connections and intersections of the 2 themes tradition and types, as
the identify of the seminar indicates. We handled tradition generally as nationwide tradition and
with manufacturers almost always as product manufacturers. The kingdom that i need to check during this paper
is the German kingdom, the product that i need to envision is beer.
A first connection among Germany and beer is apparent. Beer is an element and
parcel of the German tradition. within the first bankruptcy of this paper, i need to demonstrate how
significant the issue beer is for the id of Germany and Germans. it is going to additionally be
shown how humans from overseas international locations understand the relationship among Germans
and beer and the way they worth German beer. ranging from those effects, it's going to be
explained how the self-perception and the belief through others of Germany and its
culture is traditionally rooted.
After this brief glance again at the German background, we are going to specialize in the present
time. The modern German beer industry should be defined. i'm going to provide a few facts
and figures in regards to the German beer marketplace as an entire and in addition in regards to the dimension and
the productiveness of person breweries. Following that, i'll draw the eye on the
variety of varieties of beer which are produced in Germany. in the course of the exam of the
variety, we'll discover that specific sorts of beer are most well liked in sure areas in
Germany. This leads us to the query if and to which expand the choice for a
certain kind of beer is hooked up to the correct culture.
Then, the impact of nationwide, local and native tradition at the buying
decision of customers could be tested. For that i'm going to seek advice simple literature from
the box of sociology and a number of other empirical stories on shoppers behaviour from the
field of economic climate. The findings of this exam can be associated with the importance of
branding. First, i'm going to examine what the needs and results of branding are in
general. Then, i'm going to practice this normal rules to the German beer marketplace. within the last
paragraph i'll current a great beer model with an outstanding revenues strategy
to display once more that the exception proves the rule.

[..]

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Building Bridges: Analyse vergangener und Konzeption by Christian Berg

By Christian Berg

Bachelorarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public family, Werbung, advertising, Social Media, observe: 1,0, Hochschule der Medien Stuttgart, Sprache: Deutsch, summary: Die vorliegende Bachelorarbeit verfolgt das Ziel drei Social television Konzepte für künftige exhibits des internationalen Musikwettbewerbs „Eurovision tune Contest“ zu erarbeiten. Dabei soll insbesondere die lesbisch-schwul-bisexuell-transgender Fangemeinde als elementare Zielgruppe des Contests mit einbezogen werden.

Eine overseas ausgerichtete Umfrage diente zur Einholung relevanter Faktoren, welche in der Konzeptionierung berücksichtigt wurden. Zusätzlich wurden die vergangenen Social television Kampagnen des Wettbewerbs von den Umfrageteilnehmern bewertet. Elemente von Social television werden demnach sehr gerne genutzt und stoßen auf eine hohe optimistic Resonanz. Als besonders wünschenswert wird eine tiefergehende Verbindung von Zuschauer und Künstler innerhalb des Show-Events angesehen. Die Umfrageergebnisse zeigen darüber hinaus, dass die schwul-lesbische Fangemeinde Social television vermehrt zur Unterstützung der Thematiken „Homosexualität“ und „Akzeptanz“ einsetzt. Die erarbeiteten Social television Konzepte wurden innerhalb von Fokusgruppen bewertet und das suggestions der Teilnehmer diente zur Finalisierung aller drei Kampagnen von denen zwei ein hohes Erfolgspotenzial aufweisen.
Die Arbeit endet mit einem Ausblick und gibt Anstöße für weitere Forschungen, in denen u. a. die Untersuchung von tiefergehenden Fernseherlebnissen beachtet werden sollte.

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Brand Bollywood: A New Global Entertainment Order by Derek Bose

By Derek Bose

according to unique examine, this e-book attracts at the author's own observations and huge discussions with movie makers, media pros and marketplace gamers. it really is subsidized by way of information from quite a few surveys, audit experiences and annual stories. Derek Bose makes use of those assets to reach at conclusions that position the problem of media convergence within the framework of movie development.

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Mass Communication: Living in a Media World by Hanson Ralph E.

By Hanson Ralph E.

Transform your scholars into clever, savvy shoppers of the media.

 

Mass communique: dwelling in a Media World (Ralph E. Hanson) offers scholars with entire but concise assurance of all points of mass media, in addition to insightful research, strong pedagogy, and enjoyable, conversational writing. In each bankruptcy of this bestselling textual content, scholars will discover the most recent advancements and present occasions which are quickly altering the media panorama. This newly revised Sixth Edition is full of modern examples, enticing infographics, and compelling tales in regards to the methods mass media form our lives. From begin to end, scholars will examine the media literacy ideas and demanding pondering talents they should turn into savvy media consumers. 

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Anne Baxter: A Bio-Bibliography (Bio-Bibliographies in the by Karin J. Fowler

By Karin J. Fowler

Actress Anne Baxter made her Broadway debut at age 13 and received an Academy Award for top aiding Actress in motion pictures at age twenty-three. In a protracted and winning occupation on level, monitor, radio, and tv, she performed her so much memorable roles as Sophie MacDonald in The Razor's Edge (1946) and as Eve Harrington in All approximately Eve (1950), enduring movie classics. Baxter additionally led a various own existence, together with an hard and lonely stint as a pioneer spouse within the Australian outback, which used to be comparable in her bestselling memoir, Intermission: a real Story (1976).

This bio-bibliography describes her existence and profession in a biography and chronology, and information her achievements within the diverse construction media, with complete credit, synopses, and overview assets supplied for the movies and performs. an in depth bibliography notes targeted and passing therapy of Baxter in a wide selection of books and periodicals.

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